The essence of Popcentral is to curate culture through content, while Pophub Lagos provides the meeting point and enablement required to create content and connect with creatives and brands. “PopcentralTV is the TV channel and Pophub Lagos is the physical space designed to enable collaboration, creative expression and engagement. So we want to create a platform where that is possible across social, experiential and television. Pop culture has never been better defined than it is now in the age of social media, where everyone can put forward their culture and subculture in content. Obebe tells Content Nigeria: “At Popcentral, we want young people to be able to express themselves through content. Fitted with studios, lounges, workstations and a kitchen.” The best of creative minds all over the country converge here. Pophub is described as “a melting pot for creators. Obebe already has PopcentralTV, the television arm of his parent company Popcentral, but he intends Pophub Lagos to the experience and creators’ hub of Popcentral. Pophub Lagos is billed as the first physical space for content creators in Nigeria and is designed to provide the required facilities, studios and conducive environment for the country’s next generation of content creators.įounded by creative and media entrepreneur Yinka Obebe, the Pophub Lagos brand will be developed and built across various development stages to become a pop culture content creators’ platform, according to the entrepreneur. He told Content Nigeria about the new venture. Nigerian media entrepreneur Yinka Obebe is behind plans for a new creative content hub in Lagos.
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